New Microsoft Defender PUA Enforcement (Video)

New Microsoft Defender PUA Enforcement (Video)

In the past two weeks, members of CleanApps.org have been observing Microsoft Defender prevent the downloading as well as the removal of system utility software promoted by well established brands.  One of the detections references...
Free Trial Requirements Updated and More App Policies

Free Trial Requirements Updated and More App Policies

If you have been in the business of promoting and selling apps for any amount of time (even those with a free trial), you know that Internet regulations, policies, and enforcement never stop changing. Here are a few recent examples that will be affecting app vendors:...
How to be Successful with Email

How to be Successful with Email

We’ve heard many people complain that email marketing doesn’t work, but after you hear from special guest Olivier Merz of Badsender.com, you may well change your mind. So please join us for the next CleanApps.org Mastermind Session on Wednesday, June 26, at 9 am...
How Anti-Virus Companies Can Impact Your App Business

How Anti-Virus Companies Can Impact Your App Business

Imagine you have created a fantastic app that your customers love. You are just starting to see real business growth. Until one fateful day, when you notice that sales conversions are down, refund requests are way up, and your customer service queue shows some...