If you have been in the business of promoting and selling apps for any amount of time (even those with a free trial), you know that Internet regulations, policies, and enforcement never stop changing. Here are a few recent examples that will be affecting app vendors:

  • Visa recently announced new requirements that affect subscription billing and ‘negative option’ disclosure practices.
  • Some advertising platforms and security vendors are interpreting previously understood free-trial requirements differently than expected.
  • New alternative app monetization disclosure requirements are being enforced in at least one browser extension marketplace. Extensions that monetize with search (for example) will have to be more obvious about this going throughout the acquisition funnel.

These recent changes in the payment processing, anti-virus, advertising, and app marketplace worlds mean that app vendors will have to adapt (yet again) to address the respective policy and enforcement updates, some of which are already being been observed by members of the CleanApps.org trade organization.

To get a summary of these latest updates, be sure to attend our next webinar on November 13th, 2019 at 9am Pacific Time when Dennis Batchelder from AppEsteem will share how their organization has aligned with these changes in the form of new app certification requirements. As always, member attendees will be sharing some of their best-practice adaptations, tests, and plans to address the above.

All members and newsletter subscribers will be getting updates and the link to the event so be sure to sign up!


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