Brand Protection and Reputation Management for Apps


Tue-Thu, March 23-25, 2021

8am – 12pm

Virtual Online Event

(Register to get the direct links to each of the sessions emailed to your calendars).


Open to all confirmed RSVPs.

Limited seats, first come, first serve basis.

Seats are limited!

This event is for anyone making money from apps.

Scroll down for the full agenda!

In case you haven’t noticed, the internet is no longer the unregulated wild-west it once was. 

The accelerated pace of government regulation and increased awareness has resulted in new compliance requirements and active enforcement actions from the largest platforms app makers rely on to create, promote, sell, and support their apps.

Google, Microsoft, Bing, Facebook, and even the security industry have been enforcing both old and new policies that affect how you advertise and promote apps.  Not to mention how your apps should behave.  Even the payment industry is changing how you can take payments, offer free trials, and communicate your charges. 

Our annual summit has shown itself to be one of the best times to catch up on these and other aspects that affect your product roadmaps and business strategies.

Seats are limited!


(We are still working out the specific order and times of the sessions.)

Be sure to RSVP now to lock your spot and get our updates!


Introductory Remarks and 2021 Predictions for App Makers

Details: Welcome message and predictions from CleanApps.Org’s Board President

Speakers: Bogdan Odulinski, Board President


Getting Your Microsoft Edge Add-Ons Published

Details: Microsoft Edge Chromium’s release in 2020 has seen unprecedented and increasing adoption by providing consumers and app makers new choices to improve their browsing experiences.   This session continues Microsoft’s participation with the CleanApps.Org community providing the latest and upcoming changes affecting app makers that create and promote browser extensions.


Ashish Podar, Sr. Product Manager – Browser Experiences at Microsoft Edge

Nagachaitanya Lokam, Program Manager|Edge Add-ons |Community Building & Mgt


AppEsteem – Compliant Apps are Thriving Apps – Progress Report and Upcoming Focus

Details: AppEsteem helps app vendors develop and deliver apps that thrive.  In this session, AppEsteem will review the latest app compliance and enforcement updates from the perspective of the security industry and will also be announcing a new service related to browser addons and browser extensions that will be of great interest to both app makers and the platforms upon which these are built.

Speakers:  Dennis Batchelder, CEO AppEsteem


International Payments and Conversions – What it takes to go global

Details:  While the online market for apps has blossomed, brands that want to take advantage of the opportunity to expand e-commerce operations outside their home market must recognize that one size doesn’t fit all.  Going beyond localization and payment types,  this session will be cover key elements, including but not limited to new considerations in compliance required to build a sustainable international payment system.

Speakers: Christopher Kosel – Compliance Architect at Digital River



Seats are limited!

Customer Service Strategies for Brand Building, Reputation Management, and Revenue

Details:  Customer service and support play a critical role in all successful app businesses.  Offering ‘tier 1’ customer service and/or ‘tier 2’ assisted support are key elements that drive improved customer satisfaction furthering an app’s brand, possibly adding revenue or just paying for itself.  This panel will include short presentations by panelists covering the different strategies, compliance requirements, market constraints, and derived benefits of using call centers to add value to app customers.

Speakers: Janus Nielsen – CEO Anytech365


Affiliate Channel Monitoring to Protect Your App’s Brand and Reputation

Details:  The affiliate channel often represents a significant source of revenue for app makers.   It also represents a blind-spot for app makers as there is little visibility into the customer journey driven by affiliates.  In this talk, Virus Positive will show the many ways that less reputable and hidden methods affiliates use whichy put an app’s reputation and brand at risk.  VP will then show how other large brands find and stop this behavior in an effective and ROI positive manner.


Gaurav Sethi – CEO of Virus Positive

Abhishek Kumar – CTO of Virus Postive


Seats are limited!

What Is Customer Journey Hijacking and How Does It Affect App Revenue?

Details: From discovery of your website to the moment of purchase, you work hard to provide your customers with a positive online experience. No matter how great your eCommerce site is, you could be losing customers—and revenue—to customer journey hijacking. 

Speakers/Panelists: TBD 

App Code Vulnerabilities: Is Your App’s Reputation At Risk?

Details: The security community has observed an increase in attacks where bad actors leverage a legitimate app’s vulnerabilities to achieve illicit monetary goals.  This new attack strategy has the benefit of making it look like the exploited app is the one performing these illegal actions effectively hiding the bad actor while ruining the legitimate app’s reputation. This talk will showcase examples along with guidance to app makers to ensure their apps do not fall victim to this emergingly popular threat.

Speakers/Panelists: TBD 

Post-Event Socials

More networking!

Open invitation to attendees or those that can’t make the event

More details on this to come!

Looking forward to seeing everyone here.

We have grown the attendance year over year!

Any questions?  Please contact our Executive Director, Louis Da Re, via his LinkedIn page.