Creating a Safer Internet Economy

Our Story empowers app makers and promoters to thrive while creating a safer internet economy for all. Its membership includes leading software and technology companies that are responsible for advertising, selling, and delivering apps to consumers. The trade group educates brands, agencies, and the wider business community on the importance of compliant development and promotion of apps.  In collaboration with regulators, we are committed to communicating and working with all constituents to drive faster adoption of emerging standards affecting the app ecosystem. advocates for our members and promotes the value of the software industry to legislators and policymakers. Founded in 2018, is headquartered in Seattle, Washington.

If you’re among those who share our values and would like to learn more about what means to the ecosystem, you can get all the latest news by signing up for our mailing list. We’d love to have you!