Helping App Makers and Promoters Stay Profitable

Through Compliance


We live and work in The New Era of Compliance. Business success — even business survival — depends on compliance.

If your ads are not compliant, your campaigns will be shut down. If your apps are not compliant, they will be removed by anti-virus companies.  If your call center practices are not compliant, your business will be shut down. provides a community to help our members understand laws, regulations, and policies, and to promote best practices from click to sale. We are devoted to member success and fill in the blanks on the issues that matter most:


Understanding Laws, Regulations, and Policies Affecting Our Industry

To successfully run your business, you need to understand the applicable regulations and policies. European privacy regulations, US spam laws, FTC provisions, Google policies, AV flags, and Microsoft rules, and other regulations can all have a serious effect on your business. provides a community and tools to help members navigate this maze of rules and regulations.

Pointing You in the Right Direction

We will provide information linking you to relevant policies and regulations, and when possible, to relevant people in those organizations.

Sharing Examples and Best Practices

We will highlight best practices and share good examples of how companies comply with different policies. Our Members Forum (under development) will provide a place where we point out good and bad examples of compliance.

Identifying What Issues and Regulations Are Important will help inform you of new issues that affect our industry. We host monthly Webinars on relevant topics to keep our members informed. Our Members Forum (under development) will provide a place for members to have private discussions about these issues. Our newsletter and other content will highlight new regulations and policies to keep you up to speed.

Helping Translate Policies and Laws into Recipes for Your Business

The community helps you better understand how policies and laws affect your business. The community does not provide professional legal advice (that’s what lawyers are for), but it provides a forum for marketers, business owners, and others to translate legal texts into plain English and to discuss and explain different policies and regulations.

Generating Profitable Partnerships

By being part of, you gain access to businesses who care about compliance.  This creates an enormous opportunity for you: it opens doors to valuable partnerships with companies who value compliance. That won’t just help you sleep better at night – it will generate more profits and help your business prosper.

Recent News

“The best industry call I’ve ever been on”

We hosted another rousing webinar this past Wednesday, with more than 50 participants engaged in a super active and eye-opening discussion about the new AppEsteem and Microsoft requirements regarding apps that offer free scans, and how leaders in the app industry are...

Our First Webinar

The first webinar is in the books! It took place on August 30 and featured participation from a diverse group of stakeholders: leaders from Microsoft, the Federal Trade Commission (“FTC”), consumer rights groups, AppEsteem, security...